Joe Walker, PhD, from University of North Texas, is back for a second year as our keynote speaker. He will share his presentation about his findings of a pilot study testing the hypothesis questioning if public recreation centers cannibalize the market effecting private fitness.
Title: Not in My Lane: Startling Revelations on Public Recreation’s Impact on Private Fitness Providers
Description: The age-old myth that public recreation centers eliminate private fitness has been BUSTED! Thanks to a new explorative study released by the University of North Texas, we now have facts, figures, and first-hand accounts that show how recreation centers are catalysts for private fitness and support healthy communities. Come to get a deep dive into the research and gain new data to educate concerned elected officials or community members.